Why Choose a Persona‑Based DaaS Approach?
A persona‑based Device as a Service (DaaS) model helps organisations give every user the right tools, improving productivity, reducing costs, and simplifying IT management.
November 19, 2025
Organisations today rely on a growing number of laptops, servers, applications and cloud services. This makes it increasingly important to understand what you own, where it is and how it is performing.
According to research by Mordor Intelligence, the global IT asset management market is expected to reach USD 2.09 billion in 2025, rising to USD 2.85 billion by 2030. This growth confirms how essential IT asset management has become for maintaining control, reducing risk and getting more value from technology across its lifecycle.
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Definition: IT asset management (ITAM) is the structured process of managing all technology assets across their lifecycle to ensure they deliver maximum value with minimal risk.
ITAM supports organisations by providing a clear and accurate view of which assets exist, how they are used, what they cost and when they need to be maintained, replaced or retired.
By combining financial, contractual and inventory data, ITAM helps organisations make informed decisions, optimise resources and reduce unnecessary spend.
An IT asset is any hardware, software or cloud-based resource that contributes to an organisation’s operations. This includes devices such as laptops, servers and mobile equipment, as well as software licences, SaaS subscriptions and data-driven services.
If you don’t know what IT assets you have, where they are, how well they’re being used or when they will reach end-of-life, you’re operating without visibility.
This can lead to overspending, non-compliance with software licences, increased security risks and unclear accountability across the organisation.
In short, ITAM provides the clarity needed to stay compliant, secure and cost-efficient.
IT asset management follows a structured lifecycle that ensures assets are planned, acquired, used, maintained and eventually retired in a controlled and cost-effective way. Understanding this lifecycle helps organisations make consistent, data-driven decisions across all types of IT assets.
Implementing ITAM in your company starts with defining clear goals and ensuring everyone understands why asset management matters. From there, the process can remain simple and structured.
ITAM is more than keeping track of devices. When applied consistently, it provides visibility, reduces risk and supports smarter decisions across the entire IT environment.
By treating every asset as part of a managed lifecycle, organisations can stay compliant, reduce waste and make better use of their technology investments.
Organisations often use dedicated ITAM platforms that integrate with procurement, ITSM and security tools to automate discovery and maintain accurate asset records.
Most companies run an internal asset audit at least once a year, but high-change environments may benefit from quarterly checks.
Yes. Devices assigned to remote staff must be tracked and maintained in the same way as on-site equipment to ensure compliance and security.
No. Smaller organisations often gain even more value because ITAM helps avoid unnecessary purchases and simplifies support processes.
Yes. ITAM strengthens cybersecurity by providing visibility into which assets exist, how they’re used and whether they are up to date.
Our processes include Blancco-certified data erasure to ensure secure sanitisation at the end of life, along with WEEELABEX-certified recycling for compliant and responsible disposal.
ITAM helps extend asset life, reduce waste and enable responsible end-of-life processing, supporting circular and environmental objectives.
Reinout van Tuyll
CFO
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