The business value of recycling laptops for charity
Traditional ITAD is often seen purely through a risk lens.
Is the data gone?
Is the hardware destroyed?
Are we compliant with policy?
But the world has changed. Industry-leading businesses must work smarter with the resources they already have, including old hardware. Our collaboration shows how a broader and more strategic donation-based ITAD approach can create value for both society and business.
Assuralia benefits from the CSRD impact of the donation while responsibly managing its retired hardware. Instead of simply destroying it, the equipment is reused, and they gain value from that reuse. Members Assuralia have already leveraged their hardware for its primary purpose: powering their work. Now, through donation, they also capture a second benefit.
In addition, businesses can take advantage of potential tax incentives for donating hardware, offering financial benefits for organisations that choose reuse over destruction.
What other businesses can learn from Assuralia
Assuralia’s model shows that ITAD can be far more than a compliance exercise.
Here are the key lessons any organisation can take from their approach:
- Laptops for charity create real circularity
- Security and social impact can co-exist
- Circularity strengthens CSRD reporting
- One industry can drive national impact
When insurers acted collectively, the impact multiplied.
Their members’ donations supported more than 20,000 young people, proving that when a sector aligns behind digital inclusion, the effect reaches far beyond individual companies.