Why Choose a Persona‑Based DaaS Approach?
A persona‑based Device as a Service (DaaS) model helps organisations give every user the right tools, improving productivity, reducing costs, and simplifying IT management.
May 01, 2025
We are proud to share that Circular IT group has achieved the HP Amplify Impact 3-Star Status, the top honour in HP’s global partner programme. This award highlights our ongoing commitment to sustainable IT, social responsibility, and the circular economy.
This recognition positions us among a select group of HP partners worldwide that meet the highest standards in environmental, social, and governance (ESG) leadership.
As a team of trailblazers, we consistently strive to improve our services for end-users and demonstrate our commitment to sustainability. In line with this commitment, we are proud to share that we are pursuing HP Amplify Impact 5-Star Status, with the goal of achieving this milestone in 2026.
Table of Contents:
HP Amplify Impact is HP’s global sustainability partner programme. The 3-Star Status is awarded to partners who make sustainability a core part of their strategy, operations, and customer solutions. It supports IT providers in:
As a circular IT provider, we help our partners and customers reduce costs while improving operational efficiency. Our solutions are designed to lower the total cost of ownership (TCO), strengthen compliance, and enhance security. Sustainability is embedded in our processes, ensuring measurable ESG impact through our circular way of working.
For our clients, 3-Star Status is confirmation of our high-level operations:
Achieving HP Amplify Impact 3-Star Status required measurable progress across key areas:
1. Circular economy at scale
We extend the lifespan of IT equipment through refurbishment, reuse, and responsible ITAD. Every device we give a second life not only increases its usability but also reduces e-waste, cuts CO2 emissions, and turns technology into a force for sustainability.
2. Commitment to diversity and inclusion
Our group promotes equal opportunities across all teams through inclusive hiring, training, and partnerships that help bridge the digital divide. As part of our approach, we also support companies in creating employee benefit schemes. One example is our buy-back program for high-performing tech, which makes devices more accessible and affordable while encouraging sustainable use.
3. Reducing our ecological footprint
We have implemented energy-efficient operations, optimised logistics, and reduced packaging waste across our supply chain. In addition, we have developed an impact calculator that allows businesses to measure the environmental impact of circular IT solutions, helping them make informed, eco-conscious decisions.
4. Social responsibility in action
We help businesses make a positive impact by enabling them to donate their IT equipment to organisations like ITdonations, Close the Gap, Digital for Youth, and Laptopdesk. By doing so, we help provide access to technology for schools, charities, and underserved communities, reducing the digital divide and promoting digital inclusion.
Achieving the HP Amplify Impact 3-Star Status confirms Circular IT group’s role as a trusted partner in sustainable IT. Our proven approach ensures every stage of the IT lifecycle delivers value, financially, environmentally, and socially, making us a trusted partner for organisations committed to both performance and responsible technology use. Earning the 3-Star Status is just the beginning; we are continuing to:
Together with HP, we are shaping a future where IT empowers workplaces, people, and protects the planet to drive meaningful progress.
Shai & Remy
Schedule a free consultation with our brand ambassadors, Remy and Shai, to discover how your organisation can gain from sustainable, cost-efficient IT solutions.
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Reinout van Tuyll
CFO
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